MIHIR LELE
ANIMATION TITLE DESIGNS FOR AIB
TANMAY BHAT'S YOUTUBE CHANNEL
Logo Design | Title Animation
Synopsis
An intro I created for Tanmay Bhat's YouTube videos. The idea was to have the same packaging for all his videos on YouTube. Since he dabbles in multiple types of videos (gaming videos, vlogs, sketches, podcasts, etc) the intro was designed in such a way that the it would end with the genre of that video. So essentially, a vlog would end with the words- "Tanmay Bhat vlogs", a gameplay video would end with the words "Tanmay Bhat gaming" and so on.
So a variable ending with a specific genre would give the audience information about the nature of that video.
Music
Ritviz Srivastava
To watch the AIB video with this packaging, please click here.
(Packaging starts at 1:21)
Below- A shorter version of the packaging (3 seconds) to attach to smaller videos/ collateral content on Instagram.
I changed the alignment of the text so as to accommodate the video in a square format for Instagram as well as to limit the distance travelled by the text on screen, since the time duration of the video was limited.
Some logo explorations for the channel ident before we went ahead with the route above.
CLUELESS BY TANMAY BHAT
Logo Design | Title Animation
Synopsis
An intro I created for Tanmay Bhat's podcast, Clueless- a podcast about all things money. He wanted the intro to have animated vector elements that depicted finance and money paired with happy colors, set to Ritviz's jingle.
Vector Illustrations
Samyak Samantaray
Music
Ritviz Srivastava
To watch the Podcast with this packaging, please click here.
(Packaging starts at 00:24)
(Below) Some logo explorations for the podcast ident before we went ahead with the route above.
SUPERPUMPED BY TANMAY BHAT
Logo Design | Title Animation
Synopsis
An intro I created for Tanmay Bhat's new YouTube channel, Super Pumped, a crypto currency based channel. There was no brief as such, so I thought of working with some fun glitch variations and texture effects that would suit the nature of the channel, since they were talking about cryptocurrency.
Music
Karan Malhotra
To watch the video with this packaging, please click here.
(Packaging starts at 3:40)
ROHAN RECCOMMENDS
Logo Design | Title Animation
Rohan Recommends - Squid Game edition
A YouTube/ Instagram show hosted by Rohan Joshi, where he recommends different films, OTT shows and music.
For this particular episode of RR, it made sense to do an opening like the squid game opening. The original one, below-
Synopsis
A YouTube/ Instagram show hosted by Rohan Joshi, where he recommends different films, OTT shows and music.
I decided to use this popular hand gesture meme template for the packaging of a show about pop culture recommendations, since it fit well with the theme.
Music
Ilkan Gunuc- La La La
TERI YE MAJAAL
Logo Design | Title Animation
Synopsis
"Teri Ye Majaal" is a weekly show where the hosts pick up funny and absurd scenes from old Hindi movies and discuss the weird antics portrayed in them, at length.
The brief was to make the packaging look like the opening sequences of old Hindi movies since the title of the show is borrowed from that era.
To stay true to the aesthetics of the time, I also ended up adding the Iron man dedication page, up-top, after finding this trope in every old hindi movie reference I pulled up. Also added old VHS textures to give it extra old look.
Music
Hip Hop Bhaiya
AIB GEETMALA
Logo Design | Title Animation
Synopsis
AIB Geetmala is a property under which all the music videos produced by AIB have released. The brief was to ape the 90’s Indian television style. Doordarshan was the only Indian television broadcast at the time and the packaging is a parody of the style followed then.
This packaging also includes some pop culture references, thrown in, to parody the “Surbhi” packaging. The 4:3 ratio combined with the devnagri font design gives the packaging the desired 90s Doordarshan look.
Music
Mehar Chumble
To watch the AIB video with this packaging, please click here.
AIB QUICKIE
Logo Design | Title Animation
Synopsis
AIB Quickie is an AIB property under which they publish videos with a small duration. The idea was to play around the word “quickie” keeping it fun and energetic (pun intended)
Music
Mehar Chumble
To watch the AIB video with this packaging, please click here.
AIB IMPACT
Logo Design | Title Animation
Synopsis
On Air With AIB is a news comedy show where AIB talks about the tragical state of affairs in India, in their trademark, irreverent style. The show features interviews, sketches and an examination of systemic issues that the country faces. The end of the season is usually marked with a segment called "AIB Impact" where the makers,
take credit for the "changes" that have happened in the system because of their show, whether they deserve it or not. The packaging was designed for the segment keeping in mind that it had to portray "Impact".
To watch the AIB video with this packaging, please click here.
AIB VIGYAPANTI
Logo Design | Title Animation
AIB ventured into the world of advertising with its new wing called Vigyapanti- an edgy play on the Hindi word “vigyapan” meaning advertising.
The Vigyapanti logo design (By Sanket Avlani) was inspired from the logo designs of the popular 90s broadcast logos. The idea was to replicate the broadcast title animation prevalent during the 90s.
Music
Karan Malhotra
To watch the packaging in an AIB video, please click here.
AIB: CREEP QAWWALI
Logo Design | Title Animation
Synopsis
A music video in the form of a modern day ‘Qawwali’ where two teams of women sing about the creeps they’ve met as they battle it out as to whose creep is the creepiest. The video packaging was created with elements from a Qawwali setup. The winking man besides the title signifies the 'creep' the video describes.
Music
Karan Malhotra
To watch the packaging in the full video, please click here.
The video won a Kyoorius Creative Award in 2016 for Best Branded Film Content & Entertainment – Fiction up to 5 mins
AIB: HONEST BARS AND RESTAURANTS
Logo Design | Title Animation
Synopsis
AIB Honest Bars and Restaurants is a comedy sketch produced by All India Bakchod. The video sarcastically reviews ones experience of resto bars. The packaging was done keeping in mind the theme of the video.
Music
Mehar Chumble
To watch the AIB video that the above packaging was made for, click here.
AIB: A WOMAN'S BESTIES
Logo Design | Title Animation
Synopsis
A Woman’s Besties is a comedy sketch that revolves around a conversation between a girl and her female body parts. The idea behind the packaging was to introduce the character at the beginning of the sketch.
Music
YouTube Audio Library
To watch the AIB video with this packaging, please click here.
AIB: EVERY CONFERENCE CALL EVER
Logo Design | Title Animation
Synopsis
AIB took a corporate conference call as the subject for a sketch and gave it their "honest" treatment. The entire video a conference call meeting between corporates except, all the characters speak their mind- literally. The packaging was done keeping in mind the theme of the video.
Music
YouTube Audio Library
AIB: FIRSTS
Logo Design | Title Animation
AIB Firsts was an episodic sketch series by AIB wherein 'first time topics' like 'first pregnancy scare', 'first salary' etc would be discussed. Following a bioscope theme, I've highlighted the concept by emphasising on the digit '1' soon in our day to day surroundings. I've tried to give it an old-school feel to go with the music.
Music
Mehar Chumble
30 QUESTIONS WITH ROHAN JOSHI
Logo Design | Title Animation
A quick animated opening for Rohan Joshi's show on YouTube- 30 Questions with Rohan- wherein he interviews celebrity guests and fun people on the internet.