MIHIR LELE

Client

Book My Show India

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Agency 

The Granfalloon 

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Festival Design

Aaquib Wani and team
 

Producers

Rigved Siriah

Eeshita Chinmulgund

 

Direction and Animation

Mihir Lele

 

Addiitonal 2D Animation

Hrishikesh Deshpande

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Music and SFX

Hrishi Giridhar

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BMS Live Team 

Anuj Gupta

Sidharth Raveendran

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Synopsis​

I was approached by The Granfalloon to direct and animate the Lollapalooza India's lineup reveal video for 2024.

The brief was to design a fun, interesting lineup video with innovative ways to reveal the lineup. The festival identity is designed to be quite organic and hand-drawn in nature, with bold shadows on text and small quirky elements that give Lolla a fun vibe overall. The video too, in its treatment, had to reflect the festival identity and so, we designed the video in adherence to the design guidelines setup by the team at Aaquib Wani Design, and at the same time, adding 2D elements of our own that complimented the guidelines.

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(Below)  Some screengrabs of layouts created for the video that we are personally very happy with

(Click on the page below to go to full screen mode))