MIHIR LELE
T-SHIRT ILLUSTRATIONS
Art Direction | Illustrations
Agency
Grow 91/ Pratilipi
Head- Marketing and Growth
Sayantan Pan
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Creative Head
Vishal Dayama​
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Design Head
Mihir Lele
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Scope
Team Pratilipi via their Growth head, Sayantan Pan, approached me for an opportunity to design t-shirts for all the digital influencers on their roster.
The way this would work is, the creator/influencer would come up a couple of quotes that, according to them, would work well as merchandise for their audience.​
It would be my job then, to visualise these quotes in a way that the artwork would look good on a t-shirt as well as compliment the messaging of the quote.
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Once the visuals were finalised and green-lit by the creators and the creative head, the artworks would be handed over to the printing team at Grow 91, who would then print the t-shirts, make mock-ups and go live with them on their website- shopping.grow91.com
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This project gave me a good opportunity to work with different creators across the internet, with different processes, approaches, genres and sensibilities.
(Click on the image below to go to full screen mode)
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Vishal Dayama
Dayama is a content creator known for his dark and nihilistic humour.
Sainee Raj
A spoken word poet, Raj deals with topics ranging from mental health and sanguinity to a general love for artists like Gulzar, Javed Akhtar, etc.
Shakti Shetty
Shakti Shetty posts about nature, self belief and other generally positive observations.
Kumar Varun
A stand-up comedian, KV is known for his wry humour and the famous quizzes that he hosts with other stand-up comics as contestants.
Devaiah Bopanna
Devaiah is a comedy writer and entrepreneur, who tweets about start-ups, crypto and Bangalore centric humour.
Nishant Tanwar
A Delhi based comic, Nishant is known for his observational comedy and online streams.
Aanchal Agrawal
Agrawal is an Instagram comic and mostly delves into funny monologues about heart break, friend-zones and one sided love.
Vishal Dayama- II
After the success of the first series of t-shirts (above), we decided to launch a few more, in tune with his tone and humour.
Sainee Raj- II
After the success of the first series of t-shirts (above), we decided to launch a few more.
